Examlex
According to the Ricardo-Barro effect,
Intensive Distribution
A distribution strategy that aims to provide widespread availability of a product by stocking it in as many outlets as possible.
Extensive Distribution
A distribution strategy that places a product in as many outlets as possible.
Distribution Density
The extent to which a product's availability is spread across a geographical area or among a number of retailers.
Intensive Distribution
A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.
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