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Which one of the following is a component of M2 but not of M1?
Customer Relationships
The ongoing interactions between a business and its customers, aiming to foster loyalty, satisfaction, and engagement over time.
Company Culture
The shared values, beliefs, practices, and attitudes that characterize an organization and influence its members' behavior.
Employee Empowerment
Giving employees the authority, resources, and opportunity to make decisions and contribute to the company's success.
Relationship Marketing
A marketing strategy focused on building long-term relationships with customers rather than on individual transactions.
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