Use the Information Below to Answer the Following Questions

question 119

Multiple Choice

Use the information below to answer the following questions.
Fact 6.5.1 Hollywood: Organized Crime Hits the Movies
The Mexican army seized 1,180 disc burners and 3.14 million copies of movies and TV shows from 23 warehouses in a move to fight piracy that costs Hollywood about $590 million a year.
Source: Bloomberg, Businessweek, April 7, 2011
Assume that the marginal cost of producing a DVD (legal or illegal) is a constant $3 and that legal DVDs bear an additional marginal cost of $5 each in royalty payments to film studios.
-Refer to Fact 6.5.1. If a penalty is imposed on either the buyer or the seller, and the penalty is the same, then the marginal benefit

• A)is higher when the penalty is imposes on the seller.
• B)cannot be measured regardless of who pays the penalty.
• C)is the same regardless of who pays the penalty.
• D)is higher when the penalty is imposed on the buyer.
• E)is zero.

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Definitions:

Lowest

Representing the least or smallest amount or degree possible.

Media Preferences

The individual or collective choices and tendencies towards certain types of media platforms or content over others.

Experiencers

Individuals who prioritize hands-on or engaging activities to gain new experiences, often targeted in marketing for lifestyle-related products or services.

Facebook

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