Use the figure below to answer the following questions. 
Figure 9.3.3
-Consider an initial budget line labelled RS in Figure 9.3.3.The budget line becomes RT with
Definitions:
Push Strategy
A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.
Pull Strategy
A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.
FCB Grid
A model that categorizes consumer products into four quadrants based on high/low involvement and thinking/feeling decision-making processes.
Consumer Motivation
The driving forces behind consumer behaviors that push individuals to seek satisfaction through the purchase and use of products and services.
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