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Market Potential
The estimated maximum total sales revenue of all suppliers for a specific product in a market.
GDP
Gross Domestic Product, a measure of a country's economic performance, representing the total value of all goods and services produced over a specific time period.
GNI
Gross National Income, a measure of a country's income, including domestic production and foreign investments, used to estimate the economic health of a nation.
Tariff
A tax levied on a good imported into a country; also called a duty.
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