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Cross Tabulation
A statistical tool used to analyze the relationship between two or more variables by displaying data in a tabular format.
Marketing Input Report
A document or analysis that includes data, insights, and recommendations to inform and guide marketing strategies and decisions.
Perceptual Map
is a visual representation of how consumers perceive and compare different brands or products based on various attributes.
Lost-Horse Forecast
A humorous term for predictions made after the outcome is already known, often with a pretense of accuracy.
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