The Test in an IF Function Must Evaluate to Either

question 30

True/False

The test in an IF function must evaluate to either a True or a False.

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Definitions:

SPIN Approach

A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.

Product

One of the four main elements of the marketing mix, it is a bundle of tangible and intangible attributes, including packaging, color, and brand, plus the services and even the reputation of the seller.

Strategic Question

A carefully formulated question designed to gather essential information, guide decision-making, or provoke deeper thinking related to strategic goals.