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Generic Brands
Products that are sold under a retailer’s brand name rather than a manufacturer’s brand name, usually at a lower price and with simpler packaging.
National Brands
Brands that are marketed and recognized across an entire country, offering a consistent product or service experience nationwide.
Exclusive Distribution
A strategy where a product is distributed through a single wholesaler or retailer in a specific geographic area, limiting the number of outlets to maintain exclusivity.
Retailers
Businesses that sell products directly to consumers.
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