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Framing
The process of presenting or structuring information, especially in media, to influence perception and interpretation by emphasizing certain aspects over others.
Mass Society Theory
A perspective in media studies that suggests mass media and its technologies have the power to influence large, undifferentiated audiences uniformly and directly.
Traditional Personal Bonds
Relationships based on long-standing social customs, values, or shared histories, often existing within families or close-knit communities.
Homogenization
The process whereby cultural distinctions among people are diminished over time due to globalization, media influence, or other factors, leading to a uniformity in practices and values.
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