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Auto company engineers want technical terms such as limited slip differential used in car ads.Ad execs, on the other hand, don't want these terms used.The cause of their disagreement is ________.
Secondary Research
The process of synthesizing existing research and information, as opposed to collecting new data.
Controlled Before-after
An experimental research design that compares the outcomes of a group subjected to a treatment with its conditions prior to the treatment.
Experimental Design
A systematic method in research for conducting experiments to test hypotheses, involving manipulation of variables to assess their effects on certain outcomes.
Plagiarism
The practice of taking someone else's work or ideas and passing them off as one's own.
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