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Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture

question 27

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Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just read an article that describes the explosion of computer games among young people in India using cell phones and simple computers.This generation in India has well over 300 million people in it, and if TJ Soft can capture just a tiny portion of that market it will be highly successful.Which component of the external environment will affect TJ Soft the most in this situation?


Definitions:

Transactional Function

Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.

Resale

The act of selling a product or service again, often after it has been bought from the original seller or manufacturer.

Merchandise

Goods that are available for sale in retail, encompassing a wide range of products from clothing to electronics.

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