Theodore and Janice Have Formed TJ Soft, an Entrepreneurial Venture

question 27

Multiple Choice

Theodore and Janice have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers.Theodore has just read an article that describes the explosion of computer games among young people in India using cell phones and simple computers.This generation in India has well over 300 million people in it, and if TJ Soft can capture just a tiny portion of that market it will be highly successful.Which component of the external environment will affect TJ Soft the most in this situation?

• A)the technological component
• B)the demographic component
• C)the political component
• D)the legal component

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Definitions:

Global Brand

A brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing strategies.

Centrally Coordinated

Managed or organized from a single, central point, typically referring to operations or strategies that are directed from a central position of authority.

Marketing Programs

Coordinated, comprehensive plans that outline marketing strategies and tactics to achieve specific business objectives.

Global Markets

The overarching and interconnected marketplace made up of buyers and sellers from all around the world, transcending national borders.