Of the Approaches to Pursuing International Markets, Developing a ________

question 20

Multiple Choice

Of the approaches to pursuing international markets, developing a ________ involves the greatest commitment and risk.

• A)franchise
• B)joint venture
• C)strategic alliance
• D)foreign subsidiary

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Definitions:

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different buyers, not based on costs.

Ethical Dilemma

A situation in which a difficult choice has to be made between two or more options, especially ones that are morally right but in conflict.

Tie-In Sales

A sales technique where customers are required or encouraged to buy a second, related product when purchasing the first one.

Tie-In Sale

Prohibited under the Clayton Act, it occurs when a buyer is required to buy other, unwanted products in order to buy a particular line of merchandise.