Theodore and James Have Formed TJ Soft, an Entrepreneurial Venture

question 11

Multiple Choice

Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.
-A firm in South America wants to open a TJ Store in a shopping mall.What is the best approach for this firm?

• A)strategic alliance
• B)licensing agreement
• C)franchise
• D)foreign subsidiary