General Mills Expanding Its Line So That It Sells Several

question 117

Multiple Choice

General Mills expanding its line so that it sells several different types of Cheerios is an example of which of the following?

• A)concentration
• B)horizontal integration
• C)vertical integration
• D)diversification

---

Definitions:

Organizational Decision Making

The process by which choices are made within an organization, involving the selection of alternatives based on the assessment of objectives and options.

Satisficing

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the best possible solution.

Bounded Rationality

A concept suggesting that individuals make decisions based on the limited information they have, constrained by their mental capacity and the time available.

Evidence-Based

An approach that involves making decisions or taking actions based on the systematic analysis of scientific evidence.