Imagine That You Are the President of Taco Rocket, a New

question 124

Multiple Choice

Imagine that you are the president of Taco Rocket, a new and successful chain of 8 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
-Up to now your success has been based on selling high-quality tacos and burritos at a price that others can't match.Your business is pursuing which of Porter's strategies?

• A)differentiation strategy
• B)cost leadership strategy
• C)competitive advantage strategy
• D)focus strategy

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Definitions:

TPSs

Computerized systems crucial for conducting and recording business transactions efficiently, specifically designed to handle user transactions and operations in real-time to ensure data integrity and processing reliability.

ERP Systems

Enterprise Resource Planning Systems integrate various functions like finance, HR, manufacturing, and supply chain into a unified system to streamline processes and information across the organization.

Opendoor

A technology company in the real estate sector that simplifies the process of buying and selling homes through digital platforms.

Commission

A fee paid to an agent or employee for transacting a piece of business or performing a service, especially a percentage of the money received from a total paid to the agent responsible for the business.