In the Twenty-First Century, Managers Increasingly Need to Consider Their

question 68

Multiple Choice

In the twenty-first century, managers increasingly need to consider their plans as ________.

• A)highly explicit recipes that must be scrupulously followed
• B)a vague philosophy that should not interfere with actions
• C)flexible road maps with destinations that may change
• D)rigid road maps with a single destination

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Definitions:

Personal Selling

A direct marketing strategy that involves face-to-face sales presentations to potential buyers.

Postpurchase Anxiety

The feeling of regret or concern that a consumer may experience after making a significant purchase.

Advertising

The act or job of creating promotional materials for goods or services.

Postpurchase Stage

The final step in the consumer decision process, encompassing experiences and behaviors after purchasing a product or service.