A Sneaker Company Creating Its Own Stores Where It Sells

question 40

Multiple Choice

A sneaker company creating its own stores where it sells only its own brand is an example of which of the following?

• A)forward vertical integration
• B)backward horizontal integration
• C)forward horizontal integration
• D)reverse vertical integration

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Definitions:

Automatic System

A cognitive processing system that operates quickly, with little or no conscious effort, often in response to environmental stimuli.

Cross-Cultural Differences

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Experts who study how individual behavior and thought are influenced by social environments and interactions.

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