A Cell Phone Company Might Ask Managers to Do Some

question 52

Multiple Choice

A cell phone company might ask managers to do some environmental scanning of blogs that deal with electronics as a way to ________.

• A)obtain new customers
• B)identify emerging trends
• C)obtain new advertisers
• D)identify potential rivals

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Definitions:

Self-efficacy Expectations

Beliefs about one's ability to perform behaviors necessary to achieve desired outcomes.

Noradrenaline

A neurotransmitter involved in the body's response to stress and also acts as a hormone; plays a role in mood regulation.

Adrenaline

A hormone and neurotransmitter produced by the body in response to stress, increasing heart rate, muscle strength, blood pressure, and sugar metabolism.

Multiple Approach-avoidance Conflict

A psychological situation involving a decision between alternatives, each with both positive and negative elements.