Examlex
An optimistic manager will typically follow a maximax choice.
Close Substitutes
Products that serve similar functions or needs and can easily replace one another in the eyes of the consumer.
Complements
Products or services that are used together, such that the demand for one increases the demand for the other.
Current Margin
The present profit margin; the difference between the sales revenue and the cost of goods sold at the current time.
Desired Margin
The profit margin a company aims for over the cost of a product or service.
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