If Nestlé Decides Not to Market Biscuits (Cookies)in the United

question 25

True/False

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons, it is considered to be having a lack of strategic focus and missed opportunity.

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Definitions:

Self-Actualizing Needs

The highest level in Maslow's hierarchy of needs, representing the pursuit of personal potential, self-fulfillment, and realizing one's abilities and talents.

Sales Message

Communication aimed at persuading potential customers to purchase or consider a product or service.

Central Selling Feature

The key attribute or benefit of a product or service that is emphasized in marketing or sales efforts.

AIDA Approach

A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or communication to engage consumers effectively.