McDonald's Global Marketing Strategy Is Based Primarily on Local Marketing

question 88

True/False

McDonald's global marketing strategy is based primarily on local marketing mix elements.

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Definitions:

Family Of Orientation

The family into which a person is born or adopted.

Social Class

A group of people who have a similar standing or rank based on wealth, education, power, prestige, and other valued resources.

Valued Resources

Assets or commodities that are highly regarded and sought after in a society due to their usefulness or perceived worth.

Similar Standing

Refers to individuals or groups that share a comparable level of status, position, or condition within a society or specific context.