At Procter & Gamble, One of the Problems They Were

question 6

Multiple Choice

At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their:

• A)geocentric orientation.
• B)regiocentric orientation.
• C)polycentric orientation.
• D)ethnocentric orientation.
• E)poor globalization orientation.

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Definitions:

Merger

Agreement in which two or more firms combine to form one company.

Acquisition

Agreement in which one company purchases another.

Leverage

Increasing the rate of return on funds invested by borrowing funds.

Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment’s cost.