Guidelines Which Can Assist Managers in Their Effort to Establish

question 73

Multiple Choice

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

• A)create a compelling value proposition for customers.
• B)before taking brand overseas, select name, marks and symbols.
• C)make a process template available to all managers.
• D)assign specific responsibility for managing branding issues.
• E)make a process template for international consumers.