The Marketers of Corona Beer Achieved Great Success in the U.S.market

question 3

Multiple Choice

The marketers of Corona beer achieved great success in the U.S.market by:

• A)retaining the bottle design originally used in Mexico.
• B)hiring Hispanic movie stars as endorsers.
• C)distributing Corona in returnable bottles.
• D)changing the brewing recipe to conform to American palates.
• E)having the label in Spanish.

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Definitions:

Duty Rate

The tax imposed on imports and exports, usually calculated as a percentage of the value.

Ad Valorem Duty

A type of tax based on the assessed value of an item, typically used for customs purposes.

Foreign Manufacturer

A company that produces goods in a country other than where the goods are sold or used.

Euro

The official currency of the eurozone, which is used by many of the European Union's member states.