Maslow's Hierarchy Is Applicable to Global Marketing Because It Can

question 56

Multiple Choice

Maslow's hierarchy is applicable to global marketing because it can help explain how:

• A)basic human needs can drive the development of global products.
• B)"self-actualization" is the highest-order need in Japan as well as Western nations.
• C)status needs in different countries can only be fulfilled with localized products.
• D)"luxury badging" is irrelevant to companies marketing in Asia.
• E)Asians differ from Westerners in their basic physiological needs.

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Definitions:

Marketing Opportunities

Potential areas where a brand can find growth through increased sales, market share expansion, or brand recognition.

Marketing Performance

The analysis and assessment of the effectiveness and efficiency of marketing strategies and activities.

Structured Information

Organized data that adheres to a predefined format, making it easily searchable and manageable by computer systems.

Unstructured Information

Data or information that lacks a predefined model or organization, making it difficult to process and analyze using traditional databases or methods.