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What Are Brands, and What Are Their Functions in Global

question 63

Essay

What are brands, and what are their functions in global marketing? How do brands develop their image, identity, and equity? Are global product and global brands the same?


Definitions:

Cognitive Empathy

The ability to understand another person's thoughts and feelings from their perspective, without necessarily sharing them.

Self-Assured

Exhibiting confidence in one's own abilities or character, without displaying arrogance or overconfidence.

Mature

The state of being fully developed in physical, emotional, or mental capacities, often characterized by a responsible and thoughtful approach to life.

Moral Reasoning

The process of determining right from wrong in a given situation by applying ethical principles and moral values.

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