Coca-Cola Has Developed Several Branded Drink Products for Sale Only

question 57

Essay

Coca-Cola has developed several branded drink products for sale only in Japan, including a noncarbonated ginseng-flavored beverage. Using this as an example, outline the differences between a local brand and a global brand, combination branding, communication-branding, and brand extensions.

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Definitions:

Obsessive-Compulsive Disorder

A mental disorder where individuals experience persistent, unwanted thoughts (obsessions) and repetitive behaviors (compulsions).

Anorexia Nervosa

A mental health disorder characterized by an intense fear of gaining weight and a distorted body image, leading to severe restriction of food intake and weight loss.

Substance Abuse

The unsafe or adverse use of psychoactive substances, covering both alcohol and illicit drugs.

Personality Disorder

A mental disorder defined by persistent unhealthy patterns of thought, behavior, and internal experience.