Dry Soup Mixes That Have Long Been Popular in Europe

question 17

Multiple Choice

Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy.

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product invention

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Definitions:

Nonhuman Primates

Members of the primate family (such as monkeys and apes) that are not human, often studied to gain insights into human evolution and behavior.

Cultural Adaptation

The process by which individuals learn the rules and customs of new cultural contexts.

Genes

The portions of DNA molecules that direct the synthesis of specific proteins.

Activities

Engagements or tasks that individuals participate in, often for pleasure, relaxation, or achieving specific goals.