Hindustan Lever Recently Developed a Hard Candy Flavored with Natural

question 31

Multiple Choice

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)dual adaptation
• E)product invention

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Definitions:

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels, allowing for more precise cost control.

Food And Supplies

These are consumable items bought and used in the operations of businesses, particularly in the restaurant and hospitality industries.

Tenant-Days

A measure used in property management representing the sum total of days each tenant occupies a space over a certain period.

Spending Variance

The difference between the actual amount spent and the budgeted amount for a particular item or category.