The Formulation,imagery,and Consumer Appeal of Colgate's Total Brand Toothpaste Were

question 85

Multiple Choice

The formulation,imagery,and consumer appeal of Colgate's Total brand toothpaste were designed to translate across national boundaries.This new global brand represents which type of product innovation?

• A)discontinuous innovation
• B)dynamically continuous innovation
• C)continuous innovation
• D)comparative innovation
• E)dynamically discontinuous innovation

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Definitions:

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Differentiated Advertising

A marketing strategy where a company creates distinctly different ads for specific segments of its target market, aiming to appeal to the diverse needs of each segment.

Visual Orientation

the tendency to rely on visual cues and imagery in learning, understanding, or interacting with the environment.

Nationality

pertains to the status of belonging to a particular nation, either by birth or naturalization.