Luxury Good Marketers Found a New Way to Combat Gray

question 100

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.copyright law.The ruling implies that:

• A)Givenchy can only be sold in copyrighted packages.
• B)Costco and Walmart will no longer be able to sell Givenchy.
• C)Costco and Walmart will be able to sell Givenchy with authorization.
• D)gray marketers will be able to market with authorization.
• E)discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Strategic Financial

Pertaining to the use of financial resources and planning to achieve the long-term objectives of an organization.

Tenants in Common

A form of co-ownership where each owner holds an undivided interest in the property. Unlike joint tenancy, there is no right of survivorship.

Proportionate Share

An ownership interest reflecting a proportional part of the total shares, often related to profits, losses, or voting power.

Entitlement

The right to benefit from assets or services, such as dividends for shareholders or leave benefits for employees.