Marketing Channels Exist to Create Utility for Customers

question 9

Multiple Choice

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

• A)place utility.
• B)price utility.
• C)information utility.
• D)form utility.
• E)time utility.

Calculate predetermined overhead rates based on different bases (machine-hours, direct labor-hours, capacity).

Identify unused capacity cost and its implications on financial statements.

Analyze the effect of overhead allocation on product costs and pricing strategies.

Evaluate the impact of manufacturing overhead costs on gross margin.

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Definitions:

Genetic Equilibrium

The condition of a population that is not undergoing evolutionary change (i.e., in which allele and genotype frequencies do not change from one generation to the next). See Hardy–Weinberg Principle.

Allele Frequencies

The proportion of various alleles of a gene in a population, which can change over time due to evolutionary pressures, genetic drift, mutation, and gene flow.

MN Blood Type

A blood group system classifying human blood based on the presence or absence of the M and N antigens on the surface of red blood cells.

Genotype Frequency

The proportion of a particular genotype in the population. Compare with allele frequency and phenotype frequency.