Marketing Channels Exist to Create Utility for Customers

question 9

Multiple Choice

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

• A)place utility.
• B)price utility.
• C)information utility.
• D)form utility.
• E)time utility.

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Definitions:

Net Operating Income

The profit generated from a company's regular, core business operations, excluding deductions of taxes and interest.

Unit Product Cost

The total cost (direct materials, direct labor, and overhead) divided by the number of units produced.

Variable Costing

A costing method that includes only variable manufacturing costs - direct materials, direct labor, and variable manufacturing overhead - in the cost of a product.

Unit Product Cost

The total cost assigned to a single unit of product, including direct materials, direct labor, and allocated overhead.