When Devising a Channel Strategy,it Is Necessary to Be Realistic

question 7

Essay

When devising a channel strategy,it is necessary to be realistic about the intermediary's motives.What is "cherry picking" and how does it affect careful selection of a channel strategy?

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Definitions:

Sequential

Referring to a process that follows a specific order or sequence.

Concurrently

Occurring at the same time or simultaneously.

Marketing Tactics

Actions or strategies devised to achieve a specific marketing objective.

Marketing Strategies

Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.