Because Advertising Is Often Designed to Add ________ Value to a Product

question 9

Multiple Choice

Because advertising is often designed to add ________ value to a product or brand,it plays a more important communications role in marketing consumer products than it does for marketing industrial products.

• A)social
• B)monetary
• C)cultural
• D)psychological
• E)emotional

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Definitions:

Parietal Lobe

A region of the cerebral cortex involved in processing sensory information regarding the location of parts of the body as well as interpreting visual information and processing language and mathematics.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, associated with decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Temporal Lobe

Part of the cerebral cortex that includes hearing, language, musical abilities, facial recognition, and emotional processing; lies below the lateral fissure, beneath the temporal bone at the side of the skull.

Braille

A tactile writing system used by people who are visually impaired, consisting of raised dots that represent letters, numbers, and punctuation marks.