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When the Subheads and Body Copy of an Advertisement Are

question 51

Multiple Choice

When the subheads and body copy of an advertisement are localized,not simply translated,it is an example of:


Definitions:

Positive Psychology

The scientific study of human strengths and virtues that enable individuals and communities to thrive.

Leadership Role

A position within an organization or group that involves guiding and influencing others towards achieving common goals.

Martin Seligman

A psychologist known for his work in positive psychology and theories related to resilience, learned helplessness, and optimism.

Meyer Friedman

A physician known for his research on the Type A personality and its association with heart disease.

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