According to Data Published by Advertising Age (2014), Which of the Following

question 93

Multiple Choice

According to data published by Advertising Age (2014) , which of the following is the largest global advertising agency network based on worldwide revenues?

• A)Young & Rubicam Group (WPP)
• B)Interpublic Group
• C)Omnicom Group
• D)Dentsu Inc.
• E)Havas

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Definitions:

Social Trend

A general direction in which society’s behavioral patterns, attitudes, and preferences evolve over time.

Artificial Intelligence

The simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

Marketing Efforts

Actions or initiatives taken by a company to promote its products or services and reach its target market.

Companies

Legal entities formed by individuals, stockholders, or shareholders with the purpose of conducting commercial or industrial enterprise.