Ads That Tickle the Funny Bone of the Intended Audience

question 10

Multiple Choice

Ads that tickle the funny bone of the intended audience and evoke response that will direct purchase behavior are based on:

• A)rational appeals.
• B)emotional appeals.
• C)SRC appeals.
• D)melodramatic appeals.
• E)localized appeal.

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Definitions:

Interest Rate

The cost of borrowing money expressed as a percentage of the amount borrowed or the return on investment.

Investment

The allocation of resources, often financial, into assets or projects expected to yield future returns or benefits.

Money Supply

The entirety of assets available in monetary form within an economy's borders at a particular moment, consisting of cash, coinage, and records of balances in savings and checking accounts.

Aggregate Demand

The total amount of goods and services in an economy that will be purchased at all possible price levels in a given period.