In Advertising,a(n)________ Is an Agent Who Chooses Graphics,pictures,type Styles,and Other

question 81

Multiple Choice

In advertising,a(n) ________ is an agent who chooses graphics,pictures,type styles,and other visual elements and has general responsibility for the overall look of an advertisement.

• A)art director
• B)copywriter
• C)IMC manager
• D)PR practitioner
• E)stylist

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Definitions:

Self-efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Reciprocal Determinism

A concept in psychology proposed by Albert Bandura that suggests individual behavior, environment, and cognition all interact and influence each other.

Ideal Self

represents an individual's conception of how they would like to be, often serving as a standard for self-evaluation.

Real Self

An individual's authentic self, as opposed to the roles or identities assumed in response to societal expectations.