Which Promotional Mix Element Is Most Closely Associated with Activities

question 95

Multiple Choice

Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?

• A)personal selling
• B)advertising
• C)public relations
• D)sales promotion
• E)publicity

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Definitions:

Seniority-based Pay

A compensation system where employees' wages or salaries are determined by their length of service or tenure within an organization, rather than performance.

Top-down Communication

A method of information flow where decisions and information are passed from higher levels of an organization to lower levels.

Egalitarian Climate

A work environment where all employees are given equal respect and opportunities, regardless of their status or job role.

Departments Expand

The process of a company or organization increasing the size, scope, or number of its divisions.