One of the Issues Facing Advertisers Is Which Medium or Media

question 21

Essay

One of the issues facing advertisers is which medium or media to use when communicating with global target markets.Discuss how these media differ from country to country,giving examples.

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Definitions:

Multidomestic Marketing Strategy

A marketing approach where a company adapts its products and marketing strategies to suit the unique needs and preferences of different national markets.

Refrigerators

Appliances that use cooling mechanisms to keep food and drinks at low temperatures, thereby preserving freshness and preventing spoilage.

Freezers

Appliances used for keeping food at very low temperatures to preserve freshness and prevent spoilage over a long period.

Global Company

An enterprise that operates in multiple countries around the world, offering its products or services across international borders.