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Starbucks dispatches "Chill Patrols" in the summertime to pass out samples of ice-cold Frappuccinos to overheated commuters during rush hour in busy metropolitan areas.This is an example of "point-of-dirt" sampling.
Prosocial Behaviour
Voluntary actions intended to help or benefit another individual or group of individuals without expectation of reward.
Normative
Relating to an evaluative standard or norm, often concerning what is normal or expected in society.
Social Obligation
The responsibilities or duties that individuals are expected to fulfill in a society or community.
Bystander-Calculus Model
A theoretical model that explains the decision-making process of bystanders in emergency situations, considering factors like perceived danger and group cohesion.
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