Which of the Following Is Not Characteristic of Direct Marketing

question 47

Multiple Choice

Which of the following is not characteristic of direct marketing?

• A)A marketer relinquishes control of product when it is turned over to channel intermediaries.
• B)Advertising serves to generate an immediate inquiry or purchase.
• C)Repetition is used in individual advertisements.
• D)The customer perceives high risk.
• E)Direct response advertising is used.

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Definitions:

Physical Substance

The material or tangible component of an asset, as opposed to intangible assets like patents or copyrights.

Trade-In Allowance

The amount credited to the buyer by the seller for a product being traded in towards the purchase of a new product.

Book Value

Book value is the net value of a company's assets as recorded on the balance sheet, calculated by subtracting liabilities from the total value of assets.

Gain On Exchange

The profit realized from exchanging one asset for another asset of greater value.