Interactive Television (ITV)allows Viewers to See an Ad in Its

question 38

Multiple Choice

Interactive television (ITV) allows viewers to see an ad in its entirety by pressing a remote button;to order products from home-shopping channels;or choose different camera angles,such as for sporting events.Comments by James Pennefather,brand manager for Smirnoff,UK,based on comparison of traditional TV ads to ITV features included all of the following except:

• A)"it allows viewers to interact with programming."
• B)"it is a lot more unproven."
• C)"it needs further testing."
• D)"it is a calculated risk."
• E)"it may or may not succeed."

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Definitions:

Hypnotized

The state of being under hypnosis, characterized by heightened focus, concentration, and suggestibility, often used for therapeutic purposes.

Amphetamines

A class of stimulant drugs that affect the central nervous system, often used to treat conditions like ADHD or narcolepsy, but can also be abused.

Caffeine

A stimulant found in coffee, tea, and various foods and drinks, known for its ability to enhance alertness and focus.

Cognitive Theory

A psychological approach that emphasizes mental processes such as perception, memory, and problem-solving as central to understanding behavior.