"Small Markets Don't Solve the Growth Needs of Large Companies

question 90

Multiple Choice

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation. These principles are integral to:

• A)the five forces model.
• B)the flagship model.
• C)strategic intent.
• D)the innovator's dilemma.
• E)the innovator's dream.

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Definitions:

Experimental Control

The practice of minimizing variables other than the independent variable in an experiment to ensure that the outcome is directly related to the variable being tested.

Independent Variable

In an experimental setting, the variable that is manipulated by the researcher to observe its effect on the dependent variable.

Double-masked Design

A study design in which neither the participants nor the researchers know who belongs to the control group and who belongs to the experimental group, minimizing bias.

Experimenter Expectancies

The potential influence that a researcher's beliefs, hopes, or biases can have on the outcome of an experiment, often impacting the behavior being studied.