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Many firms have gained competitive advantage by disadvantaging rivals through:
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, which suggests that humans are motivated by a hierarchy of needs, starting from basic physiological needs to self-actualization.
Alderfer's ERG Theory
A motivational theory proposed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.
McClelland's Acquired Needs Theory
A motivational theory that emphasizes the importance of three needs - achievement, affiliation, and power - in determining worker motivation.
Acquired Needs Theory
A psychological theory that suggests individuals are motivated by their desires for achievement, affiliation, and power, which they acquire over time based on their life experiences.
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