Intel Achieved Success by Using the "Intel Inside" Advertising Campaign

question 49

Multiple Choice

Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs.This is an example of a barrier to entry classified as:

• A)new capacity.
• B)product differentiation.
• C)competitor response.
• D)new approaches to customer needs.
• E)distribution channels.

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Definitions:

Bowed Outward

A description of the shape of a curve on a graph, such as the production possibilities frontier, indicating increasing opportunity costs.

Opportunity Cost

The penalty of dismissing the closest superior alternative when engaging in the process of decision-making.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources, technology).

Strike

A work stoppage caused by the mass refusal of employees to work, usually in an attempt to gain better wages or working conditions.