Gillette Markets Its Flagship MACH3 Razor in More Than 100

question 43

Multiple Choice

Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?

• A)cost leadership
• B)differentiation
• C)cost focus
• D)focused differentiation
• E)consumer focus

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Definitions:

Positive Emphasis

The strategy of highlighting beneficial or optimistic aspects of a situation, proposal, or product to persuade or influence.

Negative Information

Unfavorable data or news that might impact perceptions or decisions adversely.

Hidden Negative

A subtle or concealed aspect that can have adverse effects, often overlooked initially.

Sentence

A sentence is a set of words that contains a subject and predicate, expressing a complete thought or statement.