Prahalad and Hammond Have Identified Several Assumptions and Misconceptions About

question 74

Multiple Choice

Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:

• A)The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
• B)The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
• C)The poor have no money.
• D)People in BOP markets cannot use advanced technology.
• E)Global companies that target BOP markets will be criticized for exploiting the poor.

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Definitions:

Anger

An emotional state that varies in intensity from mild irritation to intense fury and rage, often triggered by perceived wrongs or frustrations.

Kübler-Ross

Elisabeth Kübler-Ross, a psychiatrist known for her theory of the five stages of grief: denial, anger, bargaining, depression, and acceptance.

Acceptance

The action of consenting to receive or undertake something offered; also, the quality of being received as adequate or suitable.

Cancer

A disease characterized by the uncontrolled division of abnormal cells in a part of the body.